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Professional Brand Identity Design & Branding Services

Brand identity design is the foundation of every successful brand. At FloBold, we create strategic brand identities that help businesses build trust, strengthen recognition, and communicate consistently across every customer touchpoint. With more than 14 years of experience, we deliver professional branding services, logo design, visual identity systems, and brand guidelines tailored to businesses of all sizes.

Branding Services for Businesses

Our multidisciplinary approach ensures coherence and impact across every element of the brand, aligned with your business objectives. Whether you are launching a new brand or seeking a rebranding, we create strategic solutions that communicate clearly and deliver real results.

We specialize in building memorable brand identities that resonate with the target audience. Our team transforms your brand’s story, values, and personality into a cohesive and powerful visual language, present across all platforms.

A brand’s success depends on the perception it creates and the experience it offers. First impressions are essential—they influence how people perceive and interact with your business in the long run, whether they are customers, partners, or employees.

Brand Identity Design Development

We build the brand’s visual identity from scratch—from logo design, color palette selection, and typography to the development of a comprehensive brand manual. We apply it across websites, communication materials, packaging, and digital assets to ensure a consistent and memorable experience.

Brand image

It is built from a combination of elements—such as the name, logo, symbols, and overall design—that make your business easily recognizable.

A cohesive identity helps customers clearly understand what to expect from your company, products, or services. A memorable and authentic brand name is more than just a label—it tells a story, reflects your values, and builds trust with the audience.

The logo: It represents the visual foundation of the brand, serving as a simple yet powerful expression of your identity.

The slogan: It is a short, impactful phrase that conveys the essence and message of your brand.

Colors: They play an essential role in influencing perception and emotions, and in creating lasting impressions.

Fonts: They help define the brand’s personality and ensure a coherent, recognizable visual style.

Schiță tehnică de proiectare a unui logo geometric alb pe fundal negru cu linii de ghidaj.
Schiță tehnică de construcție pentru logo cu litera R și săgeată ascendentă în spațiul negativ.
Caroiaj tehnic și cercuri de proporție pentru proiectarea unui logo geometric alb pe fundal negru. Servicii de branding. Brand Identity design.
Schiță tehnică de construcție pentru logo cu litera S în perspectivă izometrică pe fundal negru.

Brand Book

A brand book, also known as a brand style guide, is a comprehensive PDF document that outlines the guidelines, principles, and elements defining a company’s brand identity.

What should an identity manual contain?

Its content may vary depending on the company’s needs, but certain elements are essential.

Brand Identity Design

Logo usage: Guidelines on how to use (or not use) the logo, including size, spacing, and placement.
Color palette: The brand’s primary and secondary colors, with specific codes (HEX, RGB, CMYK).
Typography: Approved fonts, along with their sizes and styles for various use cases.
Imagery: Style guidelines for photographs, illustrations, and other visual assets.

Brand message

Mission statement: The company’s purpose and objectives.
Values: The principles guiding the brand’s decisions.
Communication tone: The way the brand communicates—whether formal, friendly, or playful.
Slogans and mottos: Distinctive phrases that embody the brand.

User Guide

Guidelines for applying branding elements in both digital and print formats.
Examples of correct and incorrect usage to avoid brand dilution.
Templates for presentations, business cards, and social media posts.
Rules for co-branding or collaborations with other companies.

See our Brand book prices.

Coperta unui manual de identitate vizuală Brand Book pentru compania Corex and Percent.
Pagina Table of Contents din ghidul de branding Corex and Percent cu portret și listă de secțiuni.
Moodboard de portofoliu cu elementele de identitate vizuală și branding pentru Corex and Percent.
Pagina The Logo Concept din ghidul de identitate vizuală Corex and Percent cu descrierea grafică a simbolului. Corporate Brand Book.
Pagina de construcție geometrică și grid pentru logo-ul Corex and Percent din manualul de brand.
Pagina Logo Safezone din ghidul de identitate Corex and Percent cu regulile de distanțare grafică.
Pagina Logo Versions din ghidul de identitate Corex and Percent cu varianta primară și monograma izolată.
Pagina Logo Color Versions din ghidul de identitate Corex and Percent cu variantele pe fundal închis și deschis.
Pagina Brand Color Palette din ghidul Corex and Percent cu codurile de culoare pentru web și print.
Pagina Typography din ghidul Corex and Percent cu ierarhia fontului oficial Inter Display. dervicii de branding.
Pagina Heritage Badge din ghidul Corex and Percent cu regulile de folosire ale emblemei secundare rotunde.
Pagina Pattern Design din ghidul Corex and Percent cu exemplificarea modelului grafic repetitiv alb-negru.
Pagina Brand Ampersand din ghidul Corex and Percent cu semnificația și declinările cromatice ale simbolului secundar.
Pagina Iconography Favicon din ghidul Corex and Percent cu dimensiunile pictogramelor pentru browser și aplicații web.
Mockup cu materiale de papetărie corporate și identitate vizuală Corex and Percent pe un birou elegant.
Mockup cu două cărți de vizită minimaliste alb-negru pentru compania Corex and Percent.
Mockup de panou stradal outdoor de culoare portocalie pentru promovarea brandului Corex and Percent.
Casetă publicitară neagră cu logo-ul Corex and Percent montată pe fațada unei clădiri moderne.
Banner orizontal negru cu logo-ul oficial al companiei Corex and Percent pentru antet site web.
BOLD IDEAS BRILLIANT EXECUTION     •     BOLD IDEAS BRILLIANT EXECUTION     •     BOLD IDEAS BRILLIANT EXECUTION     •     BOLD IDEAS BRILLIANT EXECUTION     •    

Stages of the Branding Process

Each project begins with strategy and proceeds through a structured process of research, development, and implementation to build a coherent and memorable identity.

1. BRAND STRATEGY

2.CREATIVE DIRECTION

3. LOGO DESIGN

4. BRAND BOOK

5. BRAND IMPLEMENTATION

  • Understanding the business
  • Defining positioning
  • Target audience
  • Competitor analysis
  • Brand name
  • Brand personality
  • Communication tone
  • Exploring the visual universe
  • Stylistic references
  • Minimalist vs. expressive
  • Premium vs. accessible
  • Technical vs. human
  • Bold vs. elegant
  • MAIN Logo 
  • Secondary logo (if any)
  • Logo Symbol
  • Favicon version
  • Summary of core brand principles
  • Logo usage rules
  • Typography system
  • Color system
  • Layout principles
  • Dos and don’ts
  • Concrete examples
  • Website interface (if applicable)
  • Social media templates
  • Business cards
  • Packaging (if applicable)
  • App interface
  • Presentation templates
  • Promotional items

Branding Portfolio

Do you want a free evaluation of a brand identity design project?

You can send us the details using the website’s contact form, via email, or directly via WhatsApp at the displayed phone number.

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